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Press Release April 4, 2013

FOR IMMEDIATE RELEASE

CONTACT:
Laura Woods
636-916-8303
lwoods@1stfinancialfcu.org

1st Financial Federal Credit Union Receives Diamond Award
For Outstanding Marketing Achievements

April 4, 2013 - St. Louis, MO - 1st Financial Federal Credit Union in St. Charles, Hazelwood, Wentzville and Downtown St. Louis, was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.

The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,100 credit union marketing and business development professionals. Awards are given in each of 33 categories ranging from advertising to community events and beyond.

1st Financial Federal Credit Union won in the Electronic Marketing category for its entry, entitled "Gone in a Flash (Mob)". This campaign was created to help draw attention to a special Black Friday auto loan rate. Using only electronic mediums, such as social media and email, 1st Financial promoted the one day only loan offer by hosting a flash mob in the Wentzville branch headquarters. The credit union was also honored with an award for exceptional design in the Newsletter category.

"The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry," said Michelle Hunter, Chair of the CUNA Marketing & Business Development Council, and SVP of Marketing & Development at Credit Union of Southern California. "Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition."

Award winners were recognized at the council's 20th annual conference held March 24-27 in Anaheim, CA. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunamarketingcouncil.org.

For more information about 1st Financial Federal Credit Union, please visit www.1stFinancialFCU.org

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About 1st Financial Federal Credit Union

Like all credit unions, 1st Financial is a member-owned, not-for-profit financial cooperative. 1st Financial Federal Credit Union was chartered on September 3, 1968 as District 837 Credit Union by the International Association of Machinist members employed by McDonnell Douglas. Today, with over 30,000 members and $220 million in assets, 1st Financial is a full service financial institution dedicated to helping our members achieve their financial dreams. For over 40 years 1st Financial has provided members with a full line of dependable financial products and services which returns profits to the members in the form of lower rates on loans and higher savings yields. The cooperative nature of credit unions enables us to provide products and services at very reasonable rates.

1st Financial Federal Credit Union serves those who live, work, worship, attend school, or regularly conduct business in St. Louis City, St. Louis County, and St. Charles County, Missouri and a wide array of companies throughout the St. Louis metropolitan area. 1st Financial is a member-owned, not-for-profit financial organization committed to providing quality services to the membership while demonstrating safe and sound business practices. Deposits are federally insured by the National Credit Union Administration (NCUA), an agency of the U.S. Government.

About CUNA Marketing and Business Development Council
The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,100 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 5,500 credit union professionals. For more information, visit www.cunacouncils.org or www.cunamarketingcouncil.org.

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