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Press Release December 14, 2011

FOR IMMEDIATE RELEASE

CONTACT:
Michelle Rosner
(636) 916-8339
mrosner@1stfinancialfcu.org

1st Financial Federal Credit Union Unveils 12 Days of Christmas Auto Loan Special

December 14, 2011: Wentzville, Missouri — Beginning December 12, 2011, 1st Financial Federal Credit Union will offer a 12 day only auto loan special with rates as low as 1.99%APR for a term as long as 60 months!

This special, limited time offer is available for new and used vehicles 2009 and newer with less than 50,000 miles. On a $15,000 loan, the rate discount is a savings of nearly $200.00 over the term. Credit union members may refinance auto loans from other institutions to secure the lower rate or purchase a new or used vehicle. While everyday auto loan rates are exceptionally low; 1.99% APR for up to 60 months is a below market rate for that term.

Credit Union members are asked to apply for the special loan between the dates of December 12th and the 23rd. They may apply online or any of the 1st Financial St. Louis area branches. As an added benefit, members who apply for a loan during this time will be automatically entered to win a 42" flat screen TV or a loan payment up to $400!

"This is the time of year when people don't just need a good deal. They need the best value for their dollar," stated Frank Nelson, President and CEO of 1st Financial Federal Credit Union. He went on to say "At 1st Financial we try to create products for our members that allow them to make the most of everything they work so hard to earn."

With over 33,000 members and nearly $210 million in assets, 1st Financial is metro St. Louis area financial institution dedicated to helping members achieve their financial dreams. As a member-owned coop, products and services such as FREE checking with FREE debit cards and FREE online banking are not reserved for the elite. For over 40 years 1st Financial has provided members with a full line of dependable financial products and services which returns profits to the members in the form of lower rates on loans and higher savings yields. The cooperative nature of credit unions enables us to provide products and services at very reasonable rates.

1st Financial's mission is to be the best value in banking throughout the St. Louis metro area. As a credit union 1st Financial is recognized as a force for positive economic and social change.

.APR = Annual Percentage Rate. See credit union for complete details and contest rules.

About 1st Financial Federal Credit Union

Like all credit unions, 1st Financial is a member-owned, financial cooperative. 1st Financial Federal Credit Union was chartered on September 3, 1968 as District 837 Credit Union by the International Association of Machinist members employed by McDonnell Douglas. Today, with over 33,000 members and nearly $210 million in assets, 1st Financial is a St. Louis metro area financial institution dedicated to helping members achieve their financial dreams. For over 40 years 1st Financial has provided members with a full line of dependable financial products and services which returns profits to the members in the form of lower rates on loans and higher savings yields. The cooperative nature of credit unions enables 1st Financial to provide products and services at very reasonable rates.

1st Financial Federal Credit Union serves those who live, work, worship, attend school, or regularly conduct business in St. Louis City, St. Louis County, and St. Charles County, Missouri and a wide array of companies throughout the St. Louis metropolitan area.

1st Financial is a member-owned, not-for-profit financial organization committed to providing quality services to the membership while demonstrating safe and sound business practices. Deposits are federally insured by the National Credit Union Administration (NCUA), an agency of the U.S. Government.

Not a credit union member? If you live, work, worship, attend school, or regularly conduct business in St. Louis City, St. Louis County, and St. Charles County, Missouri, you can open an account today.

About Credit Unions

Credit unions are not-for-profit financial cooperatives that provide an effective and viable alternative to for-profit financial institutions for more than 184 million members in 97 countries worldwide. They exist to serve their members, providing a safe place to save money and access affordable loans.

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