The Better Way to Bank®

About 1st Financial

Press Release October 18, 2011

FOR IMMEDIATE RELEASE

CONTACT:
Michelle Rosner
(636) 916-8339
mrosner@1stfinancialfcu.org

1st Financial Federal Credit Union Recognized As 2011 Best in Business for Value (Financial Institution)

October 18, 2011 - Wentzville, MO: 1st Financial Federal Credit Union located in St. Charles, Wentzville, Hazelwood, and Downtown St. Louis was recently honored by Small Business Monthly of Greater St. Louis as a Best in Business recipient for the category of Best in Value.

Readers of Small Business Monthly nominated their top picks for local businesses who do quality work at fair prices. 1st Financial Federal Credit Union was one of only two financial institutions to be recognized as Best in Value out of 25 local businesses.

According to Frank Nelson, President and CEO of 1st Financial Federal Credit Union, "We are honored to be named as the people's choice for Best in Value; however, the greatest award is being able to continue our credit union philosophy of people helping people in our community. As a credit union, our mission is to help people make the most of their money. We feel strongly that services such as free checking with free debit cards should be a standard for all consumers."

1st Financial is a member owned full-service financial institution dedicated to helping members achieve their financial dreams. In addition to providing excellent member service, 1st Financial strives to offer the most cutting-edge financial products and the best overall value in banking to be The Better Way to Bank.

About 1st Financial Federal Credit Union

Like all credit unions, 1st Financial is a member-owned, financial cooperative. 1st Financial Federal Credit Union was chartered on September 3, 1968 as District 837 Credit Union by the International Association of Machinist members employed by McDonnell Douglas. Today, with over 33,000 members and $210 million in assets, 1st Financial is a full service financial institution dedicated to helping our members achieve their financial dreams. For over 40 years 1st Financial has provided members with a full line of dependable financial products and services which returns profits to the members in the form of lower rates on loans and higher savings yields. The cooperative nature of credit unions enables us to provide products and services at very reasonable rates.

1st Financial Federal Credit Union serves those who live, work, worship, attend school, or regularly conduct business in St. Louis City, St. Louis County, and St. Charles County, Missouri and a wide array of companies throughout the St. Louis metropolitan area. 1st Financial is a member-owned, not-for-profit financial organization committed to providing quality services to the membership while demonstrating safe and sound business practices. Deposits are federally insured by the National Credit Union Administration (NCUA), an agency of the U.S. Government.

About Credit Unions

Credit unions are not-for-profit financial cooperatives that provide an effective and viable alternative to for-profit financial institutions for more than 186 million members in 97 countries worldwide. They exist to serve their members, providing a safe place to save money and access affordable loans.

For more information about SBM's Best in Business Awards – visit here:

http://www.sbmon.com/BestinBusiness/tabid/175/Default.aspx

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