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Press Release September 30, 2011

FOR IMMEDIATE RELEASE

CONTACT:
Michelle Rosner
(636) 916-8339
mrosner@1stfinancialfcu.org

1st Financial Federal Credit Union Receives Award for Outstanding Community Involvement

September 30, 2011 - Wentzville, MO: 1st Financial Federal Credit Union located in St. Charles, Wentzville, Hazelwood, and Downtown St. Louis was recently honored with the Dora Maxwell Award, which recognizes outstanding achievements in social responsibility and community involvement.

The award was presented by the Missouri Credit Union Association (MCUA) a state trade association comprised of nearly 140 credit unions in Missouri. Awards are given in each of several categories ranging from community events to financial education to credit union philosophy in action.

1st Financial Federal Credit Union won a Dora Maxwell Social Responsibility award for its work on behalf Children's Miracle Network of Greater St. Louis. The credit union offered members the option skipping a loan payment for a small fee during the months of November and December 2010 and if chosen, members could add $5.00 which was then matched by the Credit Union and CO-OP ATM Network. Nearly 40% of members chose to donate the funds which were matched through the CO-OP ATM matching grant program.

"The Missouri Credit Union Association social responsibility awards recognize the best-of-the-best in community involvement." said Maria Langston, Executive Director of Children's Miracle Network of Greater St. Louis. "Our credit union partners help the lives of thousands of children treated at our member hospitals, SSM Cardinal Glennon Children's Medical Center and St. Louis Children's Hospital. 1st Financial is truly a champion for children."

Award winners were recognized at the MCUA annual conference held September 20-23 in Branson, MO . For more information on the Awards or to view the entire list of winners, go to www.MCUA.org.

For more information about 1st Financial Federal Credit Union Credit Union, please visit www.1stfinancialfcu.org.

About 1st Financial Federal Credit Union

Like all credit unions, 1st Financial is a member-owned, financial cooperative. 1st Financial Federal Credit Union was chartered on September 3, 1968 as District 837 Credit Union by the International Association of Machinist members employed by McDonnell Douglas. Today, with over 33,000 members and $210 million in assets, 1st Financial is a full service financial institution dedicated to helping our members achieve their financial dreams. For over 40 years 1st Financial has provided members with a full line of dependable financial products and services which returns profits to the members in the form of lower rates on loans and higher savings yields. The cooperative nature of credit unions enables us to provide products and services at very reasonable rates.

1st Financial Federal Credit Union serves those who live, work, worship, attend school, or regularly conduct business in St. Louis City, St. Louis County, and St. Charles County, Missouri and a wide array of companies throughout the St. Louis metropolitan area. 1st Financial is a member-owned, not-for-profit financial organization committed to providing quality services to the membership while demonstrating safe and sound business practices. Deposits are federally insured by the National Credit Union Administration (NCUA), an agency of the U.S. Government.

About Credit Unions

Credit unions are not-for-profit financial cooperatives that provide an effective and viable alternative to for-profit financial institutions for more than 186 million members in 97 countries worldwide. They exist to serve their members, providing a safe place to save money and access affordable loans.

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