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About 1st Financial

Press Release June 26th, 2011

FOR IMMEDIATE RELEASE

CONTACT:
Michelle Rosner
(636) 916-8339
mrosner@1stfinancialfcu.org

1st Financial Federal Credit Union Chooses CUNA Brokerage Services, Inc. to Offer Superior Investment Services

June 26, 2011 - 1st Financial Federal Credit Union, located in Wentzville, St. Charles, Hazelwood, and downtown St. Louis, Missouri has selected CUNA Brokerage Services, Inc. to offer comprehensive brokerage services.

CUNA Brokerage Services, Inc. along with financial advisor, Terry Colosi will provide superior services to meet member retirement, investment and insurance needs. Working onsite at 1st Financial Federal Credit Union to provide members with comprehensive financial services from simple transactions to complex financial planning and wealth management services, CUNA Brokerage Services, Inc. is known as the nation's premier credit union investment services provider.

"At a time when people need it the most, we are partnering with a best in class investment services provider to help our members plan for the future and achieve the most with their hard earned dollars." stated Frank Nelson, president/CEO of 1st Financial Federal Credit Union.

About 1st Financial Federal Credit Union

Like all credit unions, 1st Financial is a member-owned, financial cooperative which puts people before profits. 1st Financial Federal Credit Union was chartered on September 3, 1968 as District 837 Credit Union by the International Association of Machinist members employed by McDonnell Douglas. Today, with over 30,000 members and $220 million in assets, 1st Financial is a full service financial institution dedicated to helping our members achieve their financial dreams. For over 40 years 1st Financial has provided members with a full line of dependable financial products and services which returns profits to the members in the form of lower rates on loans and higher savings yields. The cooperative nature of credit unions enables us to provide products and services at very reasonable rates.

1st Financial Federal Credit Union serves those who live, work, worship, attend school, or regularly conduct business in St. Louis City, St. Louis County, and St. Charles County, Missouri and a wide array of companies throughout the St. Louis metropolitan area. 1st Financial is a member-owned, not-for-profit financial organization committed to providing quality services to the membership while demonstrating safe and sound business practices. Deposits are federally insured by the National Credit Union Administration (NCUA), an agency of the U.S. Government.

About CUNA Brokerage Services, Inc.

CUNA Brokerage Services, Inc. provides Broker Dealer services to credit unions throughout the nation, offering a full range of investment products, variable insurance products, securities programs and professional services related to securities transactions.

CUNA Mutual Group is a leading provider of financial services to cooperatives, credit unions, their members and valued customers worldwide. With more than 75 years of market commitment, CUNA Mutual's vision is unwavering: to be a trusted business partner who delivers service excellence and customer-focused, best-in-class products and market-driven innovation. More information on the company is available on the company's Web site at www.cunamutual.com.

Representatives are registered, securities are sold, and investment advisory services offered through CUNA Brokerage Services, Inc. (CBSI), member FINRA/SIPC , a registered broker/dealer and investment advisor, 2000 Heritage Way, Waverly, Iowa 50677, toll-free 800-369-2862. Nondeposit investment and insurance products are not federally insured, involve investment risk, may lose value and are not obligations of or guaranteed by the financial institution. CBSI is under contract with the financial institution, through the financial services program, to make securities available to members.

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