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Press Release March 23rd, 2011

FOR IMMEDIATE RELEASE

CONTACT:
Michelle Rosner
mrosner@1stfinancialfcu.org
636-916-8339

1st Financial Federal Credit Union Receives Diamond Awards for Outstanding Marketing Achievements

Wentzville, MO –1st Financial Federal Credit Union located in St. Charles, Wentzville, Hazelwood, and Downtown St. Louis was recently honored with two Diamond Awards and two Awards of Merit, which recognize outstanding marketing and business development achievements in the credit union industry.

The awards were presented by the Credit Union National Association (CUNA) Marketing and Business Development Council, a national network comprised of nearly 1,000 credit union marketing and business development professionals. Awards are given in each of 33 categories ranging from advertising to community events and beyond.

1st Financial Federal Credit Union won a Diamond Award for the category of segmented (generational) newsletters and for its spring/summer auto loan promotion, entitled Clunker to Cool. The newsletters focused on educating youth, young adults, and seniors about relevant financial topics to help them make the most of their money, while the auto loan promotion was aimed at consumers who had held on to their vehicle longer than normal.

"The Diamond Awards recognize the best-of-the-best in credit union marketing, advertising, and business development," said Anne Legg, CUNA Marketing Council chair. "It takes hard work, imagination, and perseverance to be selected as a Diamond Award winner from nearly 1,000 entries."

Award winners were recognized at the council's 18th annual conference held March 16-19 in Las Vegas, NV. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunamarketingcouncil.org. .

For more information about 1st Financial Federal Credit Union Credit Union, please visit www.1stfinancialfcu.org

About 1st Financial Federal Credit Union

Like all credit unions, 1st Financial is a member-owned, financial cooperative. 1st Financial Federal Credit Union was chartered on September 3, 1968 as District 837 Credit Union by the International Association of Machinist members employed by McDonnell Douglas. Today, with over 33,000 members and $210 million in assets, 1st Financial is a full service financial institution dedicated to helping our members achieve their financial dreams. For over 40 years 1st Financial has provided members with a full line of dependable financial products and services which returns profits to the members in the form of lower rates on loans and higher savings yields. The cooperative nature of credit unions enables us to provide products and services at very reasonable rates.

1st Financial Federal Credit Union serves those who live, work, worship, attend school, or regularly conduct business in St. Louis City, St. Louis County, and St. Charles County, Missouri and a wide array of companies throughout the St. Louis metropolitan area. 1st Financial is a member-owned, not-for-profit financial organization committed to providing quality services to the membership while demonstrating safe and sound business practices. Deposits are federally insured by the National Credit Union Administration (NCUA), an agency of the U.S. Government.

About Credit Unions

Credit unions are not-for-profit financial cooperatives that provide an effective and viable alternative to for-profit financial institutions for more than 186 million members in 97 countries worldwide. They exist to serve their members, providing a safe place to save money and access affordable loans.

About the CUNA Marketing and Business Development Council

The CUNA Marketing and Business Development Council is a member-led organization comprised of nearly 1,000 credit union professionals from across the United States. The council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. For more information, visit www.cunamarketingcouncil.org.

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