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Press Release December 1st, 2010

FOR IMMEDIATE RELEASE

CONTACT:
Laura Woods
lwoods@1stfinancialfcu.org
636-916-8303

See John Run For a Cure
1st Financial Federal Credit Union Raises Funds for Susan G. Komen Race to See Co-Worker Run in a Dress

December 1, 2010–What started out as a simple wager between several 1st Financial employees, ended on Saturday June 12, 2010 with one man wearing a dress to the annual Susan G. Komen Race for the Cure. John Piper, 1st Financial Federal Credit Union Dealer Relations Manager, made good on his bet that if members and employees of the credit union could raise $3,000.00 by June 12th he would participate in the Susan G. Komen Race alongside the 1st Financial team, while wearing a pink dress.

To raise the money, the credit union created the 'See John Run for the Cure' campaign. The campaign included the sale of paper icons in the branch, a pink themed raffle and a "Pink Week" fundraising initiative including the sale of baked goods and pink crafts. Employees were also offered the opportunity to dress down in jeans during "Pink Week" for the cost of only $10 per person. Each branch sold raffle tickets to members for a chance to win a pink-themed barbeque grill and gift basket full of pink grilling supplies. Bommarito Nissan Honda and Volkswagen also offered to donate $100 for every car financed through the credit union and purchased in their dealership through the end of 2010.

Through all of these fundraising efforts, the members and employees of 1st Financial Federal Credit Union managed to exceed the original goal and raise $3,701.89 before June 12, 2010.

When discussing the fundraiser, Michelle Rosner, Vice President of Marketing at 1st Financial said, "The Komen foundation is one that resonates strongly with our employees and the members we serve. So many have dealt with this devastating disease and have since dedicated themselves to finding a cure and assisting those who are suffering." She went on to add, "At 1st Financial, we passionately pursue anything we can to help the Komen organization for the sake of those who have and will experience the depredation of breast cancer".

1st Financial wrapped up its 2010 Komen Fundraising efforts with a check presentation to Allison Tonsing of the St. Louis Affiliate of Susan G. Komen.

"We are so fortunate to have such amazing groups of women and men uniting for our cause," said Helen Chesnut, Executive Director of the Komen St. Louis Affiliate. "A special thanks to all those at 1st Financial Federal Credit Union who helped raise funds so that we can keep our promise of ending breast cancer forever." She went on to say, "The dollars raised are making an impact right here in our community, saving lives each and every day." 1st Financial Federal Credit Union continues to implement the credit union philosophy of "People Helping People" everyday in their surrounding communities. As strong supporters of local charitable organizations, 1st Financial works to make a difference in people's lives each and every day.

All proceeds from the fundraising efforts directly benefited the Susan G. Komen Foundation in St. Louis.

About 1st Financial Federal Credit Union

1st Financial Federal Credit Union is a member-owned, not-for-profit financial cooperative with over 30,000 members and $220 million in assets, committed to providing quality services to the membership while demonstrating safe and sound business practices. For over 40 years, 1st Financial has provided members with a full line of dependable financial products and services which return profits to the member in the form of lower rates on loans and higher savings yields.

1st Financial Federal Credit Union was chartered on September 3, 1968 as District 837 Credit Union by the International Association of Machinist members employed by McDonnell Douglas. Today, 1st Financial is a full service financial institution dedicated to helping our members achieve their financial dreams. We serve those who live, work, worship, attend school in or regularly do business in the City of St. Louis, St. Louis County and St. Charles County, Missouri and a wide array of companies throughout the St. Louis metropolitan area. Deposits are federally insured by the National Credit Union Administration (NCUA), an agency of the U.S. Government.

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