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About 1st Financial

Press Release September 15th, 2010

FOR IMMEDIATE RELEASE

CONTACT:
Michelle R. Rosner
mrosner@1stfinancialfcu.org
636-916-8339

1ST FINANCIAL FEDERAL CREDIT UNION RECEIVES GOLDEN MIRROR AWARD FOR OUSTANDING OUTDOOR MARKETING

Wentzville, MO – 1st Financial Federal Credit Union, located in Wentzville, St. Charles, Hazelwood, and downtown St. Louis, Missouri was recently honored with a Golden Mirror Award, which recognizes outstanding marketing and advertising achievements in the credit union industry. The award was presented by the Credit Union Executive Society (CUES®) to acknowledge the importance of credit union marketing. The Credit Union Executives Society annually honors exceptional marketing campaigns in the credit union movement with the CUES Golden Mirror Awards. 1st Financial Federal Credit Union won a Golden Mirror Award of Merit in the outdoor category/ all assets size for its entry, entitled Our Members Have a Story. The entry emphasized members' testimonials and why they love 1st Financial Federal Credit Union. The outdoor ads highlighted member testimonials about service, convenience, savings, and the credit union difference in banking. "The Golden Mirror Awards recognize the best-of-the-best in credit union marketing and advertising. We are extremely proud of our three person marketing department" said Frank Nelson, president/CEO of 1st Financial Federal Credit Union. "It takes hard work, creativity, and perseverance to be selected as a CUES Golden Mirror winner. Best of all, our members' stories about their credit union were shared with everyone throughout the St. Louis area." This year, CUES will honor the GMA winners on an interactive website, and give them publication recognition in the October editions of Credit Union Management™ magazine, Credit Union Journal and Credit Union Times. Winners also received a trophy during a presentation at their own credit unions. To view the entire list of winners, go to www.cuesgma.org. For more information about 1st Financial Federal Credit Union, please visit www.thebetterwaytobank.org

About 1st Financial Federal Credit Union

Like all credit unions 1st Financial is a member-owned, not-for-profit financial cooperative. 1st Financial Federal Credit Union was chartered on September 3, 1968 as District 837 Credit Union by the International Association of Machinist members employed by McDonnell Douglas. Today, with over 30,000 members and $218 million in assets, 1st Financial is a full service financial institution dedicated to helping our members achieve their financial dreams. For over 40 years 1st Financial has provided members with a full line of dependable financial products and services which returns profits to the members in the form of lower rates on loans and higher savings yields. The cooperative nature of credit unions enables us to provide products and services at very reasonable rates. 1st Financial Federal Credit Union serves those who live, work, worship, attend school, or regularly conduct business in St. Louis City, St. Louis County, and St. Charles County, Missouri and a wide array of companies throughout the St. Louis metropolitan area. 1st Financial is a member-owned, not-for-profit financial organization committed to providing quality services to the membership while demonstrating safe and sound business practices. Deposits are federally insured by the National Credit Union Administration (NCUA), an agency of the U.S. Government.

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