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Press Release August 24th, 2010

FOR IMMEDIATE RELEASE

CONTACT:
Michelle R. Rosner
mrosner@1stfinancialfcu.org
636-916-8339

Frank Nelson Named New President/CEO of 1st Financial Federal Credit Union

1st Financial Federal Credit Union, located in Wentzville, St. Charles, Hazelwood, and downtown St. Louis, Missouri has appointed Frank Nelson as President/Chief Executive Officer(CEO). He replaces Nina Pilger as outgoing CEO.

Nelson, who holds Bachelor degrees in Business and History from the University of Pittsburgh, as well as an MBA from the University of Missouri at St. Louis, took on the role of President of 1st Financial Federal Credit Union in September 2009 and helped improve revenue and earnings within the past year. "I am honored to work with a talented group of individuals at 1st Financial, and look forward to developing the brand recognition not only of 1st Financial, but of all credit unions in Missouri," said Nelson.

Additional experience includes seven years with Community America Credit Union and nearly three years with the National Credit Union Administration(NCUA) as an examiner. "His credit union experience along with his exemplary financial background with the NCUA made Frank the perfect candidate to take 1st Financial to the next level. The credit union and the membership are fortunate to have a leader such as Frank to navigate the challenging economic environment." stated Robert Riccardi, Chairman of the 1st Financial Board of Directors.

About 1st Financial Federal Credit Union
Like all credit unions, 1st Financial is a member-owned, not-for-profit financial cooperative.  1st Financial Federal Credit Union was chartered on September 3, 1968 as District 837 Credit Union by the International Association of Machinist members employed by McDonnell Douglas. Today, with over 30,000 members and $220 million in assets, 1st Financial is a full service financial institution dedicated to helping our members achieve their financial dreams. For over 40 years 1st Financial has provided members with a full line of dependable financial products and services which returns profits to the members in the form of lower rates on loans and higher savings
yields. The cooperative nature of credit unions enables us to provide products and services at very reasonable rates.

1st Financial Federal Credit Union serves those who live, work, worship, attend school, or regularly conduct business in St. Louis City, St. Louis County, and St. Charles County, Missouri and a wide array of companies throughout the St. Louis metropolitan area. 1st Financial is a member-owned, not-for-profit financial organization committed to providing quality services to the membership while demonstrating safe and sound business practices. Deposits are federally insured by the National Credit Union Administration (NCUA), an agency of the U.S. Government.

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