1st Financial Federal Credit Union Celebrated Strong Growth in 2017

1st Financial Annual Meeting

Photo Above: 1st Financial Federal Credit Union 2018 Annual Meeting held at the Hazelwood Branch.

Wentzville (May 22, 2018) – 1st Financial Federal Credit Union, a Community Development Financial Institution (CDFI), recently held their 49th Annual Meeting.  In 2017, 1st Financial celebrated strong growth ending the year with more than $250 million in assets.  The credit union hit this new milestone in assets while maintaining their strong commitment to the community including donating 508 employee hours to volunteering in the community in 2017.

“When we have a successful financial year like we did in 2017, we see it not only as our success, but as the success of all of our members,” said Carol Minges, CEO of 1st Financial Federal Credit Union.

1st Financial has a strong presence in the St. Louis area with two branches located in St. Charles County; one branch in St. Louis County; a branch on Washington Ave, in the heart of the City of St. Louis; as well as more than 30,000 shared branches nationwide.

At the Annual Meeting, 1st Financial welcomed new Board of Director members Robert Noonan and Jennifer Coliny. Robert Rutkowski was reappointed to the board. Gina Hakenewerth was appointed the new chairwoman of the Board of Directors.  Ms. Hakenewerth succeeds previous chairman, James P Combs, who faithfully served as board chairman for the past seven years.  Under Chairman Combs leadership, the credit union grew from $204 million in assets to $257 million in assets and rolled out many innovative products and services that serve our membership.  Chairman Combs served 10 years on the 1st Financial Board and Supervisory Committee.

“We are proud to have a dedicated group of Board of Directors and Supervisory Committee members that are committed to the success of our credit union and to ensuring that we are meeting the needs of our membership,” said Minges.

For more information about 1st Financial and the credit union difference visit, www.thebetterwaytobank.org.

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About 1st Financial Federal Credit Union

Established in 1968, 1st Financial Federal Credit Union is full-service financial cooperative whose mission is to improve the financial well-being of its members. With assets exceeding $250 million, 1st Financial serves more than 34,000 members.  For more information about 1st Financial Federal Credit Union, visit www.thebetterwaytobank.org.


1st Financial Federal Credit Union Wins Industry Marketing Award

Photo Above: (left to right) Chelsea Springli, Marketing Coordinator; Tracy Verner Community Development Manager; Laura Woods, Vice President of Marketing and Community Presence; Andrew Potts, Creative Marketing Designer; Katie Tucker, Marketing Communications Manager.

Wentzville (May 1, 2018) – 1st Financial Federal Credit Union, was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.

The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,300 credit union marketing and business development professionals.

1st Financial Federal Credit Union won the Direct Mail category for its New Member Welcome campaign. The New Member campaign includes a letter with all of the pertinent information that the member needs to know about their new account as well as a New Member Guide to help them take advantage of everything that a credit union membership has to offer. New members also receive an email with a video from the credit union CEO and a phone call from a local credit union branch manager to answer any questions that they might have.

“We’re thrilled to be recognized for our New Member Welcome campaign by CUNA,” said Laura Woods, VP of Marketing and Community Presence. “We understand how important first impressions are and that the first 90 days at the credit union are the most critical in the member’s journey and we work hard to educate and inform our new members.”

For more information on the Diamond Awards or to view the entire list of winners, go to www.cunacouncils.org/awards.

For more information about 1st Financial Federal Credit Union, please visit www.thebetterwaytobank.org.

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About 1st Financial Federal Credit Union

Established in 1968, 1st Financial Federal Credit Union is full-service financial cooperative whose mission is to improve the financial well-being of its members. With assets exceeding $250 million, 1st Financial serves more than 34,000 members.  For more information about 1st Financial Federal Credit Union, visit www.thebetterwaytobank.org.

 

About CUNA Marketing & Business Development Council

The CUNA Marketing and Business Development Council is a member-led community of marketing and business development professionals dedicated to providing relevant resources and tools essential for success to its members. The CUNA Marketing and Business Development Council is one of seven CUNA Councils, a network of thousands of credit union professionals nationwide. For more information, visit www.cunacouncils.org.